Ben Lewis – UX Leadership & Product Experience Strategy

I’m a UX strategist and former VP of Customer Experience with over 15 years of experience simplifying complex workflows, scaling support systems, and leading cross-functional teams. I help organizations reduce friction, improve adoption, and deliver customer experiences that drive business results.

100%

reduction in ticket-based support contacts

5+ min

cut from key workflows through UX simplification

About Me View Work

Featured Work

A collection of UX case studies, website projects, and conceptual designs demonstrating strategic thinking and user-centered solutions.

Streamlining Critical User Tasks

Reducing friction in high-contact workflows to improve efficiency and satisfaction

Task time reduced to 1–3 minutes

100% task completion in usability testing

Cross-functional Leadership

Process Optimization

Designing a Smart Self-Help Triage System

Transforming support with guided search and faster routing

Users resolved more issues independently

When support was needed, users reached the right team faster

Information Architecture

Self-Service Design

How We Cut Down Support Contacts by Fixing Sign-Up Friction

Simplifying onboarding to eliminate user confusion and reduce support volume

Users now logged in automatically after signup

No more support contacts related to account creation

Conversion Optimization

Health & Vitality Utah Website Redesign preview

Health & Vitality Utah Website Redesign

Transforming a cluttered healthcare website into a trustworthy, conversion-focused patient experience

Trust-Building Design

Information Architecture

Atlas International School Website Redesign preview

Atlas International School Website Redesign

Transforming an outdated educational website into a modern, parent-focused digital experience

Information Architecture

Conversion Optimization

Ready to streamline your UX, increase activation, or simplify complexity?

Let’s talk about how we can improve your user experience and business outcomes.